Bachelorthesis Modular
in collaboration with
A thoughtfully designed and purposeful object has the power to captivate people and encourage interaction with it.
In the wake of the pandemic and its economic repercussions, the dynamics between end consumers and retailers have undergone significant shifts. With a surge in online shopping, the personal touch associated with traditional in-store experiences has waned. Most of the current POS systems fail to represent the brand values of manufacturers or consider essential design aspects.
How can a modular system foster genuine interactions, stimulate product discussions, and transform shopping into a sustainable experience?
My methodology involves thorough research, iterative collaboration with my client company, and rigorous usability testing. I also draw upon established design principles and explore the intricate relationships between humans, objects, and space, as described by G. Heufler.
I intentionally employed design elements that convey openness and invitation, minimizing any potential miscommunication.
Looking ahead, companies must break away from established norms in product presentation and embrace innovative, personalized, and creative concepts that provide a deeper understanding of their offerings. Future research projects could explore companies’ philosophies and their unique product narratives.
